Hi, welcome to Basics

We are an experience design consultancy — helping design, innovate and deliver empowering human-centred experiences.
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Reimagining the relationship between People & Money. 

We’ve helped Harmoney to learn from customers, gain insights and transform its customer experience, build design capabilities and create a trusted and humanised digital product.

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Introducing du.today

We help organisations survive & thrive in today’s digital & exponential world. Du.today created an all new learning platform built on Lean Digital Strategy, with powerful and fun to use tools which eliminates the gap between learning and applying.

Discover du.today


Helping people get home safe.

We created Veepa when we found ourselves exploring Virtual Reality for Health & Safety training, but with our business partners, we realised it was about understanding human behaviours, before training. Then we created a VR experience and a startup to create organisation’s preventive safety culture.
Today, we changed up to 50% behaviours with an average of 33% increase using Virtual Reality.

Learn more about Veepa


A new brand with longevity, customer and future focused

 Intergroup trusted BASICS as its partner in digital, culture change and brand transformation, which balances cultural values with Environmental and Technological sophistication.

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Design, People & Technology for a better today and tomorrow.


We help organisations transform and grow – through organisational design, employee, digital and customer experience and equip you with the tools and capabilities to sustain and navigate digital and innovation.

Our Design Practice operates on-demand, in a virtual CX, UX, UI or Service Design capacity for your firm, and we also offer project-based consulting, product design management, digital innovation and invest in great ideas with impact.

We love visuals, coffee, design, craft things and the internet, we work lean, put your customer at the core and using proven methods to deliver:

  • Winning digital strategies, services and products
  • Customer Experiences with impact.
  • High-performing people and teams
  • Future-proof organisations
  • Space where great designers can do amazing work.

We do this through lean digital strategy and experiential solving-problem methods, customer & user research, workshops, events, coaching and mentoring.

Using insight, creativity and technology to make a positive impact, by design.

When we founded Basics, we knew we had to be agnostic from any systems or suppliers. We have a great collaboration with many experts and systems in different industries, but we don’t have an interest in any. Your business, product or service is unique.

Our vision is simple, we want to create products people love, a better digital future, together and with a culture of innovation.

Our mission is to move organisations beyond just talk and unleash collective innovation to launch human-centred companies, products and services that have a meaningful impact on the world, by Design & Visual Thinking.

What’s behind our name?

Over the years we’ve learned to gain clarity about some of the most common questions surrounding design, digital, innovation or transformation – from;

  • The ‘basics’: The foundations, how to be aligned, compress work and set foundations that would usually take months into days, what is UX, digital, innovation or transformation in the first place? to
  • The ‘complex’: What role does design, people, technology and customer experience play in those buzzwords? and to
  • The ‘actionable’: How can I build digital capabilities and get started without creating an innovation lab?

Partner with us.
We can help you build meaningful products & businesses people love.

Find out how can we help you